The CMA CGM Group, a global player in maritime, land, air and logistics solutions, is extending SEA REWARD, the first loyalty program for shippers, to the Asia Pacific (APAC).
 
From today, shippers from 20 APAC countries can now get rewarded as they book their CMA CGM, CNC and ANL shipments through CMA CGM’s “SpotOn” digital solution. The countries include China, Japan and Korea in North Asia; to Vietnam, Indonesia, Singapore, Thailand and more in Southeast Asia; to Australia and New Zealand in Oceania.
 
A unique program on the market, SEA REWARD rewards the regularity and volume of shipments by CMA CGM customers using "SpotOn", a digital solution launched in 2022 that simplifies the booking process with an instant quote, a guaranteed price, and priority access to space on board the vessel.
 
With SEA REWARD, CMA CGM's digital customers will have access to four status tiers offering exclusive benefits. This loyalty program marks the Group's determination to continue transforming the shipping sector, and to mobilize digital innovation to enhance the customer experience.
 
Four status tiers with exclusive rewards and benefits
After joining the SEA REWARD program through their My CMA CGM account, customers booking via the "SpotOn" digital solution can access four status tiers that reward the frequency and volume of their shipments. As they booked, customers access the "Lieutenant", "Captain", "Master", and eventually "Admiral" status tiers.
 
SEA REWARD's different status tiers reward customers’ loyalty with exclusive benefits, including the ability to earn Nautical Miles that they can use to pay part of their invoices.
 
This debut in APAC follows the waves of SEA REWARD that were rolled-out across Europe, Middle East, East Africa, India, Pakistan and Levant since March; and will soon become available in the remaining regions.
 
A perk that will provide even more value to loyal customers in APAC
SEA REWARD is set to bring greater value and future savings to loyal CMA CGM shippers who are based in dynamic APAC. Located within APAC are major export economies including Australia, China, Indonesia, Japan, Korea, Singapore, Thailand and Vietnam where the CMA CGM Group offers its customers a comprehensive, increasingly efficient range of new maritime, overland and air shipping and logistics solutions.
 
Through CNC, its Intra-Asia specialist; and ANL, an Oceania leader, the Group renders an extensive shipping connectivity in Intra-APAC where regional trade has grown. Through CMA CGM, the group delivers cargo worldwide, facilitating global trade as fast-growing Asian economies, such as Vietnam, Indonesia and Thailand increasingly become major trade partners to the world.
 
As a customer centric Group, CMA CGM transforms their experience through digital innovation
Attentive to its customers through its network of 400 offices in 160 countries, the Group develops agile and innovative end-to-end logistics solutions to meet their needs and support their supply chains. Innovation is also an integral part of the CMA CGM Group’s DNA. It launched the international startup incubator and accelerator ZEBOX, and, as part of its ambition to create the sustainable transport and logistics of tomorrow; and has just unveiled TANGRAM, the center of excellence dedicated to training and innovation. After transforming the customer experience with the "SpotOn" online sales channel, through SEA REWARD, CMA CGM continues to innovate to reward frequent customers and actively support them.
 
Olivier Nivoix, Group Executive Vice-President, Shipping, explained "Our customers' loyalty and trust mean the world to CMA CGM, and deserve to be rewarded. We are thus launching SEA REWARD, an especially innovative and ambitious loyalty program offering exclusive benefits. 2 years after introducing our online channel "SpotOn", we continue supporting our customers with SEA REWARD. It's simple, you ship, you win. You book with us, you get rewarded!"
 
Bo Wegener, Chief Executive Officer of CMA CGM Asia Pacific added, “We are grateful to all our shippers who have continued to entrust their container shipments with CMA CGM, CNC and ANL. As we maintain your speed-to-market through SpotOn; we are hopeful that SEA REWARD will a be payoff for loyal and valued customers of CMA CGM.”

SOURCE: CMA CGM